Couture(2021) — Haute

Kim Jones' debut featured models in glass cubicles inspired by the Fendi logo and Bloomsbury set. Spring/Summer

: Brands used Augmented Reality (AR) to allow elite clients to experience custom garments from home without multiple international flights for fittings. Haute couture(2021)

: Startups like Vividye developed reversible dyeing technologies, while Balenciaga experimented with synthetic spider silk that uses 97% less water than traditional methods. Kim Jones' debut featured models in glass cubicles

: For most houses, including Chanel and Dior , Haute Couture operates at a loss, serving as a high-prestige marketing instrument to drive profits in ready-to-wear, fragrances, and accessories. : For most houses, including Chanel and Dior

2021 collections balanced heritage with "Dopamine Dressing"—a post-lockdown trend favoring bold colors and joy-inducing designs. Fashion House Key Highlights Fall/Winter

First couture collection in 53 years; focused on androgyny and exaggerated proportions. Fall/Winter

An "intimate wedding" theme at the Grand Palais, blending virtual film with a small physical audience.