2026 M&E trends: simplicity, authenticity, and the rise of experiences

Mature adults are increasingly digital-savvy but maintain distinct preferences compared to younger generations.

As a "quiet act of resistance" against an AI-saturated world, many are returning to hands-on hobbies like knitting, journaling, and film photography . 2. Lifestyle & Wellness Focus

While digital natives follow "personalities" across any device, many retirees still rely heavily on search engines, portals, and email over social media for news and communication.