Membership As A Gift — How To Buy Amazon Prime

: Amazon requires a backup payment method (credit/debit card) on file, even if the gift card covers the entire cost. Alternative: Amazon Household (Sharing Benefits)

The current standard method to gift a Prime membership is to purchase an for the exact amount of a yearly subscription and instruct the recipient to apply it to their membership costs. Standard Method: Gifting via Amazon Gift Card

: Enter the calculated amount and the recipient's email address. You can include a personalized message explaining that the gift is intended for their Prime membership. Recipient Redemption : how to buy amazon prime membership as a gift

Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription:

The recipient must redeem the gift card to their own Amazon account balance. : Amazon requires a backup payment method (credit/debit

Example : A recipient in New Jersey (6.625% tax) would need approximately $148.21.

As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options. You can include a personalized message explaining that

They then visit their Prime Membership settings and select the option to for their next renewal or new sign-up.