: Click the download icon (downward arrow) above the table. Choose a format like CSV or Excel for deep analysis, or Google Sheets for collaborative reviews .
: Specifically designed for competitive review, SpyFu allows you to search for a competitor and download their PPC keywords directly to see how much they pay per click . 3. Key Formats & Their Uses How To Download Keyword
To download keywords for review and analysis, the most common methods involve using for campaign data or SEO tools like Ahrefs and SEMrush for research and competitor tracking. 1. Downloading from Google Ads : Click the download icon (downward arrow) above the table
For building new strategies or reviewing competitor performance, tools like Ahrefs and SEMrush are standard. Downloading from Google Ads For building new strategies
: Once downloaded, it is recommended to remove the top header rows and apply filters in your spreadsheet to identify top-performing keywords or those with low quality scores for optimization . 2. Downloading from SEO Research Tools
This method is essential for reviewing the performance of keywords currently triggering your ads.
: Log into Google Ads , navigate to the Campaigns section in the left sidebar, and select Audiences, keywords, and content > Search keywords .