Ikon - Вђм™њм™њм™њ (why Why Why)вђ™ M/v Access
The song explores the raw, confusing aftermath of a breakup where the reasons for separating remain elusive .
iKON Asks “Why Why Why” in Newest Music Video - The Kraze iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret . The song explores the raw, confusing aftermath of
Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V The song explores the raw
The official music video uses cinematic, moody imagery to reflect these stages of grief :