The video ends with the clouds parting and sunlight breaking through, symbolizing hope and new beginnings. Meaning & Symbolism
The band traverses a barren, post-apocalyptic wasteland under a turbulent, dark sky, passing boat wreckage and dead trees.
Before this official version, a different music video was shot in 2011 by Utah filmmaker Matt Eastin , who met the band while they were still an emerging local act performing at Velour in Provo. Imagine Dragons - It's Time (Official Music Video)
Watch the official music video to see the band's journey through the wasteland and the symbolic planting of the glowing orb: Imagine Dragons - It's Time (Official Music Video) ImagineDragonsVEVO YouTube• Apr 18, 2012 Critical Reception & Facts
The video was produced by Todd Makurath with visual effects contributed by Ian Clemmer , who was tasked with creating the large-scale smoke explosions seen in the finale. The video ends with the clouds parting and
Upon planting the orb, a massive explosion occurs, throwing lead singer Dan Reynolds into the air where he briefly levitates. This imagery was designed to mirror the cover art of their Continued Silence EP.
Both the song and video emphasize the theme of maintaining one's core identity through major life transitions. Dan Reynolds wrote the lyrics during a "low point" while dropping out of college, using the song as a personal coping mechanism. Watch the official music video to see the
The central plot involves bassist Ben McKee carrying a box containing a glowing, pebble-sized orb. The band digs a hole with their hands and plants the orb in the ground.