Help people find personal satisfaction in the new behavior through direct experience or storytelling.
: Identify the 2 or 3 high-leverage actions that, if changed, will lead to the desired result. Influencer: The Power to Change Anything
: Sometimes people want to change but lack the skills or environmental support. Fixing "Ability" (Sources 2, 4, and 6) is often more effective than trying to increase "Motivation". Help people find personal satisfaction in the new
: Define exactly what you want to achieve with specific, time-bound metrics. Influencer: The Power to Change Anything
: Use the "Influence Matrix" to understand why change isn't happening and apply strategies to fix it. The Six Sources of Influence Matrix The heart of the book is a
Engage opinion leaders and respected peers to model and encourage the new behavior.