: Research indicates that brand pages with a large number of followers generally enjoy higher purchase intention and brand trust, though the perceived quality of the actual product may not be affected by the metric.
These papers focus on how follower counts and engagement metrics influence consumer behavior and brand trust.
These studies delve into the technical "behavior" of these metrics and how they correlate.
: Another study found that interactions like likes, comments, and shares have a significant positive effect on the self-esteem of students, acting as a tool for identity building and social connection.