We think we choose a product based on its quality, but we actually chose it because it was the . 3 Ways Irrationality Shapes Our Decisions
Understanding that humans are irrational doesn't mean we are doomed to make poor choices. Instead, it allows us to design better environments. Irrational
Instead of expecting large behavioral shifts, focus on small, manageable changes that build momentum. We think we choose a product based on
We cannot change human nature, but we can design for it. By accepting that we are irrational, we can stop trying to force rationality and start building systems that work with our natural tendencies. focus on small
Predictably Irrational: Why We Make Bad Decisions (And How to Fix Them)
We want what others want, especially if it seems scarce.