The merger united the two largest outdoor retailers in North America, bringing Cabela’s 82 stores under the same ownership as Bass Pro Shops’ 95 locations. While the brands remain distinct, they now operate as a unified family under the leadership of Bass Pro founder Johnny Morris. Impact on Customers
: Customers can now return merchandise purchased at one brand's store to the other. is bass pro buying cabela's
: The Cabela’s CLUB credit card program was sold to Capital One as part of the deal. Strategic Changes The merger united the two largest outdoor retailers
: Gift cards from either brand can be redeemed at both Bass Pro Shops and Cabela's . Reward points for the Cabela's CLUB and Bass Pro Shops Outdoor Rewards programs are honored at both retailers. : The Cabela’s CLUB credit card program was
The consolidation has led to several changes aimed at making the two brands more integrated for shoppers: