: Immediately address Who, What, Where, When, and Why.
: Instead of a dry summary, start with a character or a startling statistic to grab attention. journalist
To draft a blog post that feels authentic to a journalist, you should prioritize . Use the "inverted pyramid" structure—placing the most critical facts at the top and secondary details below—to respect your reader's time. 1. Headline: The Hook Keep it short : Aim for 10 words or fewer. : Immediately address Who, What, Where, When, and Why