For "puppy," you might also use "young dog" or "canine".

Use your target keyword in the first paragraph and again in the final 100 words of your conclusion to reinforce the topic.

If writing for the web, include keywords in the Meta Description and the URL slug for better search visibility. 4. Optimize for the Platform Different platforms have specific rules for formatting: APA 7th Edition Style Guide: Abstracts & Keywords

Think of variations like "training," "trained," or "puppies". 3. Strategic Keyword Placement

Search engines and academic databases often group similar terms. To capture a wider audience, include:

Once you have your keywords, place them where they will have the most impact: