Helps the eye find the "meat" of the message. Short Paragraphs: Stick to one idea per paragraph. ✅ 3. The Clear Call to Action (CTA)
People skim. Put your most important information in the very first sentence. (@kingnudz) GD56rar
If you want the reader to do something, tell them exactly what it is. "Let me know what you think." Strong: "Please approve the attached draft by 4 PM today." Helps the eye find the "meat" of the message