Electronics: Kiss

The lead engineer, Leo, was a fan of complexity. He loved sensors, sub-menus, and touchscreens. But a week before launch, the prototype crashed because it couldn't decide if the bread was "Wheat" or "Multigrain."

Leo eventually realized that in electronics, He kept a small "KISS" sticky note on his monitor from then on, a reminder that the best technology is the kind that gets out of the way. kiss electronics

Once there was a small, high-tech startup called , known for creating the most advanced—and most confusing—gadgets on the market. Their latest project was a "Smart Toaster" that required a 50-page manual, a stable Wi-Fi connection, and a firmware update just to brown a slice of sourdough. The lead engineer, Leo, was a fan of complexity

She challenged the team to redesign the interface using the KISS principle: Once there was a small, high-tech startup called

The toaster became a massive hit. It wasn't the most "powerful" electronic on the shelf, but it was the most loved.