: Major female characters on broadcast TV plummet from 42% in their 30s to just 15% in their 40s.

: Women over 50 represent 20% of the U.S. population but receive only 8% of on-screen portrayals.

: In roles for those 50+, male characters outnumber females roughly 3 to 1 .

: In a 2025 analysis of top-grossing films, women aged 60+ accounted for only 2% of major characters, compared to 8% for men in the same age bracket. Beyond the Stereotypes: The Reality of Aging Women in Films