Leading Digital: Turning Technology Into Busine... | 2025 |

Digital Transformation and Innovation: The Influence of ... - MDPI

Leveraging automation, data analytics, and real-time integration to break down silos, reduce costs, and increase organizational agility. Leading Digital: Turning Technology into Busine...

Westerman and his colleagues categorize organizations into four levels based on their proficiency in these two capabilities: Digital Transformation and Innovation: The Influence of

In the modern economic landscape, "going digital" is no longer a luxury reserved for Silicon Valley startups; it is a survival mandate for the 90% of the economy operating in traditional industries. In their seminal work, Leading Digital , George Westerman, Didier Bonnet, and Andrew McAfee argue that true digital transformation is not about purchasing the latest gadgets, but about fundamentally reimagining how a business operates and delivers value. To achieve this, companies must strive for , a state reached by balancing two critical dimensions: Digital Capability and Leadership Capability . The Two Pillars of Digital Mastery In their seminal work, Leading Digital , George

Moving beyond mere transactions to create seamless, omnichannel engagements that meet rising consumer expectations for speed and personalization.

Redefining how the company creates value, such as moving from selling products to providing digital-based services or "product substitution".