Levi Strauss & Co. Site

: The core denim brand focused on heritage and innovation.

: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co Levi Strauss & Co.

: Added the iconic Red Tab to the back pocket to differentiate from competitors. Brand Portfolio : The core denim brand focused on heritage and innovation