Linoleum 🆓

“Linoleum is straight-faced and from the heart... leading to a rapturous final act that becomes so human in its flaws.” IGN · 4 years ago

Walton coined the name "linoleum" by combining two Latin words: : meaning flax (the plant linseed oil comes from). Oleum : meaning oil. Linoleum

He spent the next few years experimenting with this "oxidized" oil, eventually finding that when he mixed it with , pine resin , and coloring agents , it could be rolled onto a burlap or canvas backing to create a tough, waterproof floor covering. Naming and Legal Lessons “Linoleum is straight-faced and from the heart

To learn more about the history and manufacturing process of this enduring floor covering, you can watch this video: The General Society of Mechanics and Tradesmen YouTube• May 2, 2023 Perspectives on Linoleum He spent the next few years experimenting with

His invention was so successful that it became a global household staple, famously used on the decks of (where it earned the nickname "battleship linoleum") for its extreme durability. However, Walton learned a hard business lesson: he failed to trademark the name "Linoleum" early on. Just 14 years after its invention, a court ruled that the name had become so common that it was now a generic term —making it the first product name in history to lose its trademark status.