: Forecasted to hit $1.1 trillion in 2026, a 5.1% increase from the previous year.
: Global CTV ad spend is expected to reach $46.3 billion by 2026, with 18–25% annual growth as streaming definitively overtakes linear TV. Mainstream Mediabuy
: Creators are increasingly treated as media partners rather than just influencers. Brands are moving away from one-off sponsorships toward long-term partnerships and ambassador programs. : Forecasted to hit $1
: Roughly 90% of display advertising transactions in developed markets are now programmatic. Programmatic buying is expected to account for 74% of total open web revenues. Mainstream Mediabuy