Mariah Carey - It's A Wrap 2023 -

The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing:

In 2023, Mariah Carey successfully revitalized her 2009 deep-cut by transforming a viral TikTok trend into a strategic commercial release. Originally an album track from Memoirs of an Imperfect Angel , the song's resurgence was fueled by a "sped-up" version that sparked a global dance challenge, leading to the official release of the It’s a Wrap EP on February 10, 2023. Origins and Composition Mariah Carey - It's A Wrap 2023

Despite being 14 years old, the song debuted at No. 24 on the Billboard Hot R&B Songs chart in March 2023. It also reached No. 22 on the R&B/Hip-Hop Digital Song Sales chart. The song’s comeback was driven by organic social

To capitalize on the momentum, Def Jam Recordings released a four-track digital EP: The 2009 album version. It’s a Wrap (Sped Up): The version popularized on TikTok. 24 on the Billboard Hot R&B Songs chart in March 2023

The song serves as a "kiss-off" anthem, with Carey dismissively telling a partner the relationship is over after they returned home late. The 2023 Viral Resurgence

In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views.

Co-produced by Carey alongside Heatmyzer (Nick Cannon), Tricky Stewart, and James "Big Jim" Wright. It samples "I Belong to You" by Love Unlimited.