Historically, mass media was a one-way street with no immediate feedback loop; modern digital media, however, has introduced "many-to-many" interactivity. The Evolution of Mass Media
A single source (like a broadcaster or author) sends a message to millions simultaneously. mass medium
The history of mass media is a timeline of accelerating technological breakthroughs: Historically, mass media was a one-way street with
A is any technology or channel used to transmit messages to a large, anonymous, and diverse audience. Traditionally characterized by "one-to-many" communication, it has evolved from the 15th-century printing press to the hyper-interactive digital networks of today. Core Characteristics modern digital media