: While traditional TV remains the primary source for news and product discovery (74%), there is a significant surge in streaming use. Weekly video streaming among adults aged 55–69 jumped nearly 10% in a single year.
: Brands are increasingly targeting the top 20% of spenders in this age group, who account for over half of its total purchasing power. mature porn market
: Roughly 86% of online seniors spend at least six hours a day online and own an average of five electronic devices. : While traditional TV remains the primary source
: Facebook and YouTube are the dominant platforms for this group. However, their usage is purpose-driven: Facebook is primarily for social connection, while YouTube and Pinterest are used for researching helpful information and product tips. Content Preferences & Marketing Implications : Roughly 86% of online seniors spend at
To successfully engage this audience, media content must prioritize . Social Media Trends 2026 - Hootsuite
The mature entertainment and media market—comprising adults aged 55 and older—is a rapidly evolving powerhouse, currently controlling approximately in major economies like the United States . By 2026, this demographic is expected to further redefine the industry through high digital confidence and a shift toward premium, on-demand experiences. Core Consumption Trends in 2026