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In the early 2000s, celebrities like Britney Spears and Paris Hilton normalized the visible thong peeking above low-rise jeans, stripping away its "forbidden" status.
Media like the TV show Baywatch popularized high-cut thong swimwear, while Frederick's of Hollywood brought the style to retail. In 1999, Sisqó’s "Thong Song" catapulted the garment from a lingerie item to a global pop culture phenomenon. mature xxx thong
The thong's transition into mainstream entertainment was fueled by specific media milestones: In the early 2000s, celebrities like Britney Spears