Media Buying Negotiation Tactics Info

: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost.

: Spend 70% of the meeting listening and only 30% talking. Understanding the publisher's pressure points (e.g., end-of-quarter quotas) gives you the leverage to ask for better rates. media buying negotiation tactics

: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory. : Ask for "make-goods" or bonus weight to