Media Buying Terminology -

: The designated start and end dates for your advertising campaign. Pricing & Performance Models

: The cost of reaching 1,000 people or impressions. media buying terminology

These terms measure the breadth and depth of how your ads are seen. : The designated start and end dates for

: The total cost divided by the number of conversions (e.g., a sale or sign-up). and platform-specific channels. Core Delivery Metrics

: The total number of times an ad is displayed to users.

Understanding media buying starts with mastering its unique language. This guide breaks down the essential terminology across general metrics, buying methods, and platform-specific channels. Core Delivery Metrics