: Unlike purely theoretical textbooks, it uses a "hands-on" approach that targets specific skill objectives in each chapter to help readers transition from learning concepts to applying them in real-world scenarios.
: The book includes updated case studies (e.g., Coke's new CEO), "Challenge Case" summaries, and digital supplements like Pearson MyLab to reinforce learning. Critical Reception modern management: concepts and skills, global edition Modern Management: Concepts and Skills (14th Ed...
Modern Management: Concepts and Skills (14th Edition) by Samuel C. Certo and S. Trevis Certo is widely regarded as a comprehensive and practical resource for both students and aspiring managers. : Unlike purely theoretical textbooks, it uses a
: This edition places significant emphasis on contemporary issues such as Corporate Social Responsibility (CSR), sustainability, diversity, and global management . Certo and S
: The text is traditionally organized around the four primary functions of management: planning, organizing, influencing, and controlling .