"La La La" by Naughty Boy featuring Sam Smith, released in May 2013, is a multi-platinum UK garage and dance-pop track that explores themes of avoidance and emotional self-protection. While the lyrics use the childlike act of covering one's ears to signify a refusal to hear painful truths in a relationship, the music video adds a profound layer of depth by adapting an ancient Bolivian legend.
Directed by Ian Pons Jewell and filmed in Bolivia (specifically La Paz and Potosí), the video is a modern retelling of an oral folk legend. Naughty Boy - La la la ft. Sam Smith
: Produced by Naughty Boy and the duo Mojam, the track features a signature vocal sample that some interpret as having a haunting, spiritual quality. "La La La" by Naughty Boy featuring Sam
: Inspired by the sentiment of No Doubt's "Don’t Speak," the song depicts a person who blocks out a partner's words ("la la la") because they are too painful to process. : Produced by Naughty Boy and the duo