The book moves beyond simple gut instinct to a structured, analytical approach focused on three main components:
by Deepak Malhotra and Max Bazerman is widely considered one of the best comprehensive primers on negotiation strategy. Drawing on decades of behavioral research at Harvard Business School, the authors argue that "genius" is not an innate trait but a skill developed through meticulous preparation and a sound psychological framework. Core Framework Negotiation Genius
: Moving past "win-lose" mindsets to "enlarge the pie" before splitting it. This includes logrolling (trading off issues based on differing priorities). The book moves beyond simple gut instinct to
: Identifying and managing common cognitive biases—such as anchoring, overconfidence, and the illusion of superiority—in both yourself and the other party. Review Summary This includes logrolling (trading off issues based on
: Mastering foundational concepts like BATNA (Best Alternative to a Negotiated Agreement), RV (Reservation Value/Walkaway Point), and ZOPA (Zone of Possible Agreement).