The video took home three MTV Video Music Awards in 2012, including Best Pop Video and Best New Artist.
The Anthem of a Generation: A Tribute to One Direction's "What Makes You Beautiful" One Direction - What Makes You Beautiful (Official Video)
The track was written by Savan Kotecha, inspired by his wife’s morning insecurities. He turned her doubt into the famous hook: "You don't know you're beautiful" . Why It Still Matters The video took home three MTV Video Music
The official music video, directed by John Urbano , is the epitome of "feel-good" energy. Filmed over two days in July 2011 at Sycamore Cove Beach in Malibu, California, it captures Harry, Liam, Louis, Niall, and Zayn in their most candid, youthful state. Why It Still Matters The official music video,
There is no heavy choreography here. According to Urbano, the focus was on letting the boys "sync up" and be coordinated while walking on sand and singing to the camera for the first time.
In 2018, the official video surpassed 1 billion views on YouTube, a testament to its enduring popularity years after the band’s hiatus.