: 93% of buyers state that online reviews directly impact their final decision.
: 70% of shoppers use their smartphones during this phase, making mobile-friendly sites a "non-negotiable" for modern retailers. online car buying statistics
The story begins long before anyone steps onto a dealer's lot. Today’s average buyer spends nearly researching online, often visiting about 5 different websites —such as Kelley Blue Book or Edmunds —to compare prices and reviews. : 93% of buyers state that online reviews