Palava!

The word itself originally stems from the Portuguese palavra ("word"), evolving from "a slow conversation" into a common British idiom for an "unnecessary fuss".

Below is a blog post written for the , which leans into the "delightful fuss" of slow fashion. Life in Full Color: Why We Embrace the "Palava" Palava!

In a world that often feels a bit too grey, we believe there is always room for a little more color, a touch of whimsy, and a lot of heart. If you’ve ever wondered why we chose our name, it’s because we believe that making clothes the right way is, well, a bit of a palava. The word itself originally stems from the Portuguese

Every Palava print begins as a hand-drawn illustration by our founder, Bryony Richardson. These aren't just patterns; they are stories. Whether it’s a scene from a classic storybook or an adventure in a wildflower patch, our border prints are designed to spark imagination and bring joy to your everyday wardrobe. If you’ve ever wondered why we chose our

From hand-drawing every illustration in our London studio to sourcing sustainable British wool and organic cotton, we don’t take shortcuts. Here is a look at what makes our world so special. 1. Stories You Can Wear