Advertising is becoming the primary revenue stream. By 2029, global advertising revenue is forecast to be 80% digital , driven by mobile platforms and connected TV (CTV).
Internet advertising, video games, and video-on-demand (VOD) remain the fastest-growing segments globally. Key Industry Trends 2025 Digital Media Trends | Deloitte Insights
The industry is expected to reach approximately $621.7 billion by the end of 2025.
Global E&M revenue is projected to maintain a steady growth trajectory, with specific regional markets like and Nigeria (11.2% growth in 2024) significantly outperforming global averages.
The global entertainment and media (E&M) industry is undergoing a significant transformation driven by , generative AI integration , and a massive shift toward short-form, creator-driven content . As of April 2026, major industry reports highlight a clear trend: traditional consumer-paid models (like TV and cinema) are losing ground to digital platforms where advertising and interactive media dominate. Market Growth and Financial Outlook