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Directed by , the official music video was released on November 21, 2017. It is known for its high-stylized violence, featuring Post Malone in a sword-fighting sequence inspired by the Japanese film Lady Snowblood . The video surpassed one billion views on YouTube in June 2022.
The song's ascent to number one was aided by a YouTube marketing tactic where the record label uploaded a looped video of only the song's chorus, allowing the "views" to contribute toward its chart position. Music Video
Critics described the track as having a "slow, dark vibe" or a "bleak dirge," contrasting with more upbeat pop-rap hits of the time. Production & Background
An early version of the song featured a verse from Joey Bada$$ , who also co-wrote the track, but his part was eventually replaced by 21 Savage for the official release.
Reached #1 in the US, UK, Australia, Canada, and several other countries.
Released on September 15, 2017, "" by Post Malone featuring 21 Savage is a defining trap and cloud rap anthem that solidified both artists as global superstars. Serving as the lead single for Malone's second studio album, Beerbongs & Bentleys , the track broke numerous streaming records and reached number one on the Billboard Hot 100 , where it remained for eight consecutive weeks. Key Information Release Date: September 15, 2017. Genre: Trap, Cloud rap. Producers: Tank God and Louis Bell.
The song explores the "live fast, die young" lifestyle of modern hip-hop artists, drawing parallels to the reckless excess of legendary rock stars.
Certified Diamond by the RIAA (over 10 million units sold in the US). Themes and Meaning
