This book is available in several formats, including paperback, hardcover, and audiobook, from various retailers:
The complete title of the book you are referring to is by Eric Siegel. Predictive Analytics: The Power to Predict Who ...
: How predictive modeling allowed a computer to beat human champions on Jeopardy! . Shopping Options This book is available in several formats, including
: Persuasion can be predicted through outcomes (uplift modeling). Key Real-World Examples Predictive Analytics: The Power to Predict Who ...
: Combining models (crowdsourcing) compensates for individual limitations.
: How the retailer deduces a customer is pregnant from shopping patterns.
Written by former Columbia University professor and founder of Machine Learning Week, Eric Siegel, this bestselling book provides a non-technical introduction to how machine learning and big data are used to predict human behavior.