Guide to Writing A Press Release - Bottle Bill Resource Guide
Before writing, ensure your news is actually —meaning it is new, surprising, or solves a problem. PRESS RELEASE
: If your first sentence doesn't answer why the general public should care, it likely won't be read. Guide to Writing A Press Release - Bottle
To produce an interesting press release, you must treat it like a "story starter" rather than a dry announcement. The goal is to provide a journalist with a compelling narrative that they can easily adapt into a news article. 1. Identify a Genuine "Hook" PRESS RELEASE