Programmatic | Buying 2017

Moving beyond simple demographics, 2017 saw increased use of psychographic and behavioral data to reach users at specific points in their purchase journey. The Tech Stack:

Repositories for audience data used to refine targeting. Key Market Trends in 2017 programmatic buying 2017

Used by publishers to manage and auction their inventory. Moving beyond simple demographics, 2017 saw increased use

In 2017, programmatic buying shifted from being a specialized "performance" tactic to becoming the primary engine of the digital advertising industry. This period was marked by rapid technological maturation and a significant shift in focus toward transparency and cross-channel integration. Core Mechanisms of 2017 Programmatic Moving beyond simple demographics

Used by advertisers to manage bids and budgets.

Programmatic buying is the purchase of digital ad space using software and algorithms rather than manual negotiations.