: Unlike open exchanges, PDB involves a direct deal between a single buyer and a single publisher.
Programmatic Direct is typically divided into two main categories, often facilitated through tools like Google Ad Manager : programmatic direct buy
: The buyer gets "first look" at inventory at a pre-negotiated price but is not obligated to buy every impression. Key Benefits : Unlike open exchanges, PDB involves a direct
: Advertisers and publishers agree on a fixed Cost Per Mille (CPM) before the campaign goes live. : Unlike open exchanges
: The buyer agrees to buy a specific number of impressions, and the publisher "guarantees" or reserves that inventory for them.
Get started with Programmatic Direct - Google Ad Manager Help
