This works because humans have an innate "sense of justice." Whether it's a friend inviting you to a party or a colleague helping you with a project, we feel an internal pressure to balance the scales. The Three Faces of Reciprocity
: Giving without expecting anything immediate in return, common in families or close-knit communities. reciprocity
: People can spot a marketing "gimmick" from a mile away. If you're giving only because you want something back, it will feel transactional rather than relational. This works because humans have an innate "sense of justice
: In business, this might mean sharing expert advice through a blog or providing a free trial. This builds credibility and makes customers more likely to choose you when they are ready to buy. The Bottom Line If you're giving only because you want something
Whether you're looking to improve your workplace culture or your marketing strategy, the key is .
CFC Blog #215: The Well of Reciprocity - Community for Change
