Research Methods And Data Analysis For Business... Official

: The content is divided into four main parts covering research design, data collection (surveys and qualitative methods), statistical methods (including regression and factor analysis), and reporting.

Published as part of the series by Springer in 2021, the text is designed as an introductory guide for business students and decision-makers. Key Features of the Text: Research Methods and Data Analysis for Business...

: It provides hands-on instructions for using IBM SPSS Statistics for quantitative analysis and QDA Miner Lite for qualitative research. : The content is divided into four main

The book you are referring to is likely , written by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, and Ragnhild Silkoset. data collection (surveys and qualitative methods)