Rick Ross - Hustlin Apr 2026

Unlike many underground videos of the time, the "Hustlin’" shoot was a massive "movie-style" production with trailers, craft services, and high-end equipment, signaling Ross's arrival as a major star.

See the creators and Rick Ross himself discuss the making and impact of this hip-hop anthem: Rick Ross - Hustlin

The story of is about a veteran underground artist finally finding the perfect formula for stardom after a decade of trial and error. Released in 2006, it didn't just launch Rick Ross's career; it sparked a massive bidding war between hip-hop's biggest moguls. The Breakthrough Formula Unlike many underground videos of the time, the

The phrase "Every day I'm hustlin'" became so iconic that Ross eventually sued the group LMFAO for using the derivative line "Every day I'm shufflin'" in their hit "Party Rock Anthem," though he eventually lost the copyright battle as the phrase was deemed too common to own. The Breakthrough Formula The phrase "Every day I'm