Rita Ora - How To - Be Lonely [official Music Video]

The music video, directed by Dave Meyers, is anything but a standard pop visual. It leans heavily into to represent the internal struggle of loneliness. From Rita interacting with a giant bear to being pushed around in a shopping cart filled with eggs, the video uses bizarre metaphors to show how uncomfortable—and ultimately liberating—it can be to face yourself. Key Themes & Creative Vision

: Beyond the video, the song's launch was adapted into a Digital Immersive Experience by the Wonderland agency, allowing fans to step into the "story" of the song virtually when physical events were cancelled. Rita Ora - How To Be Lonely [Official Music Video]

Embracing the Silence: Unpacking Rita Ora’s “How To Be Lonely” Music Video The music video, directed by Dave Meyers, is