Targets should be personalized, frozen, and polarized to make them specific individuals, not abstract entities.
Power is often what the enemy thinks you have. Rules for Radicals
Alinsky’s 13 rules focus on psychological warfare and strategic, enjoyable action, including utilizing ridicule and personalizing targets to maintain pressure. Rules for Radicals by Saul Alinsky - The Commons Targets should be personalized, frozen, and polarized to
Use ridicule, constant pressure, and threats to force the opposition into mistakes. Targets should be personalized