Directed by Ian Pons Jewell and filmed in Bolivia, the music video on YouTube is a surreal masterpiece that played a major role in the song going viral. It tells the story of a young, deaf boy who runs away from an abusive home and goes on a mystical journey. The narrative heavily references:
Naughty Boy stated that the song was influenced by No Doubt's "Don’t Speak" and his own experience of refusing to listen to a partner breaking his heart. Sam Smith - La La La
Upon its release in May 2013, it was confirmed as the fastest-selling single of the year in the UK. Directed by Ian Pons Jewell and filmed in
Directed by Ian Pons Jewell and filmed in Bolivia, the music video on YouTube is a surreal masterpiece that played a major role in the song going viral. It tells the story of a young, deaf boy who runs away from an abusive home and goes on a mystical journey. The narrative heavily references:
Naughty Boy stated that the song was influenced by No Doubt's "Don’t Speak" and his own experience of refusing to listen to a partner breaking his heart.
Upon its release in May 2013, it was confirmed as the fastest-selling single of the year in the UK.