For years, the "48-inch Samsung" was a legendary middleweight champion at Best Buy . It was the perfect size for bedrooms or small living rooms where a 55-inch felt like a billboard and a 43-inch felt like a monitor.

In 2026, that story has evolved into the era of the high-end OLED. If you walk into a Best Buy today, you aren't just looking for a "TV"—you’re looking for a specific series that defines your viewing experience: : The Samsung 48" Class S90F Series OLED Go to product viewer dialog for this item.

is currently a fan favorite, often found for $1,199.99 $997.99 at Best Buy . Reviewers like on the Best Buy site rave about its "fantastic colors and brightness" for gaming.

: There's also the Samsung 48" Class S85H OLED , a 2026 model priced at $1,199.99 at Best Buy that balances 4K AI upscaling with immersive Dolby Atmos sound.