Directed by the band’s own , the video is set in a dark mental asylum where the band members are confronted by fans in straitjackets. The core concept, according to Crahan, was "finding past devils... and then doing away with it".
To move forward, the "old" Slipknot had to die. In a series of gruesome scenes, each member faces a cinematic demise often tied to their personal fears or roles in the band: detonates a bomb while sitting at a table. Slipknot - The Devil In I [OFFICIAL VIDEO]
is trapped in an elevator with a snarling attack dog; interestingly, the screams heard in the video are Jones’s actual reactions from the set. Introducing the New Blood Directed by the band’s own , the video
rips his own face apart, reflecting themes of isolation. To move forward, the "old" Slipknot had to die
Lyrically, Corey Taylor described the track as a representation of "the war inside yourself". It’s a song about resisting defeatism and the internal struggle to not give in to one’s own negativity. By "stepping inside" to see the devil within, the band acknowledges their shared pain and anger before finally putting their past incarnations to rest to start a new chapter.
(the DJ) literally eats his own hands—the tools most vital to his craft.
The video also served as the official (though at first anonymous) debut of new members (drums) and Alessandro Venturella (bass). They appear as wheelchair-bound patients who are eventually cornered and stabbed by the original members—a violent "baptism" into the fold. Fans famously identified Venturella early on by matching his hand tattoos seen in the video. The Meaning Behind the Noise
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