Proper timing ensures the brain processes text and visuals simultaneously rather than alternating between them.
Subtitles are not just a transcript; they are a translation of meaning and rhythm.
: Text should appear exactly when the audio starts. Avoid "bleeding" subtitles across shot changes, as the eye naturally resets when the camera angle changes. 📖 Optimize Readability
: The best place to end a subtitle is at the end of a sentence or a natural comma. This signals to the viewer's eye that they can look back at the action.