: A major 2019 campaign designed to highlight the positive impact of purposeful journalism. The Historical Motto
While does not have a single permanent subtitle in the traditional sense, it is defined by a series of powerful taglines and a historical motto that encapsulate its mission of independent, global journalism. Core Tagline & Mission subtitle The Guardian
: A 2025 brand campaign title emphasizing the newspaper's goal to provide deep, multi-perspective coverage. : A major 2019 campaign designed to highlight
The newspaper's enduring editorial philosophy is rooted in a famous 1921 essay by longtime editor : "Comment is free, but facts are sacred" . The newspaper's enduring editorial philosophy is rooted in
The most prominent modern tagline used by the newspaper is . This reflects its commitment to keeping its content open to all without a paywall, supported by a unique reader-funded model. Other key branding phrases include:
This principle remains the foundation of its reporting, distinguishing between opinion (which is open to all) and the rigorous, truthful reporting of facts. The Scott Trust - The Guardian