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The story of buying health supplements online in India is one of a rapid shift from skepticism to a multi-billion dollar digital boom. In 2011, founders like Sameer Maheshwari and Prashant Tandon returned to India to find a market riddled with fake products; they solved this by launching HealthKart (0.5.9), a platform focused on verified authenticity that now serves over 10 million customers. : Online stores provide access to niche products
Today, the Indian supplement market is evolving toward a highly personalized, digital-first experience. Consumers are moving away from limited offline stocks toward online platforms that offer verified customer feedback, AI-driven recommendations, and direct-to-home delivery. Why the Shift is Happening In 2011, founders like Sameer Maheshwari and Prashant