The Brand Gap Access

Are you clearly different from everyone else?

Is your brand a living organism that evolves with its "tribe"? Which of these "Brand Gap" concepts The Brand Gap | Summary & Notes - Will Patrick The Brand Gap

If your competitor’s logo looks just as good (or better) on your product, you have a Brand Gap . A strong brand icon should fit its company like a "tailored suit"—if it fits anyone else, it’s not distinctive enough. 2. The "Brand Obituary" (The Best Strategic Feature) Are you clearly different from everyone else