Excitement, passion, and hunger (Fast Food, Entertainment).
Never use stock icons. If you can buy it for $5, so can your competitors. The Guide To Great Logos
Hand-draw dozens of ideas. Don't worry about being an artist; worry about the concept. Excitement, passion, and hunger (Fast Food, Entertainment)
Geometric forms that don’t represent a specific object but convey a "feeling" (e.g., Adidas, Pepsi, Nike ). These allow you to assign your own meaning to the shape. 3. The Psychology of Color and Shape and hunger (Fast Food
Creating a great logo isn't about one "aha!" moment; it’s a process of elimination.